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Support Is Not Chaos. It’s a Playbook

Daniel Rose has spent 25+ years turning support into a repeatable operating system. He breaks down the playbook that travels across teams and companies.

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with Daniel Rose, VP of Customer Experience at Upbound

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49:41

Introduction

Support has a reputation as the most reactive, chaotic function in a company. Daniel Rose disagrees: after 25+ years across support, success and services, he argues it is one of the most operational — and therefore one of the most replicable.

Maxime and Daniel unpack the playbook he applies wherever he goes: recruit people who are fundamentally wired to help, design case handling that kills back-and-forth, and treat knowledge as infrastructure rather than an afterthought.

What you will learn in this episode

  • Why the instinct to help matters more in hiring than raw technical skill

  • How structured case handling builds customer trust and reduces ping-pong

  • What knowledge-centered support looks like when it actually works

  • The signals that reveal what is really broken in a support org

  • Why great support leaders think like operators, not firefighters

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