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Support Is Not Chaos. It’s a Playbook
Daniel Rose has spent 25+ years turning support into a repeatable operating system. He breaks down the playbook that travels across teams and companies.

with Daniel Rose, VP of Customer Experience at Upbound

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49:41
Introduction
Support has a reputation as the most reactive, chaotic function in a company. Daniel Rose disagrees: after 25+ years across support, success and services, he argues it is one of the most operational — and therefore one of the most replicable.
Maxime and Daniel unpack the playbook he applies wherever he goes: recruit people who are fundamentally wired to help, design case handling that kills back-and-forth, and treat knowledge as infrastructure rather than an afterthought.
What you will learn in this episode
Why the instinct to help matters more in hiring than raw technical skill
How structured case handling builds customer trust and reduces ping-pong
What knowledge-centered support looks like when it actually works
The signals that reveal what is really broken in a support org
Why great support leaders think like operators, not firefighters
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