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Behind the Scenes of Pipedrive’s Global Support Operation

Mara Vicente opens the doors of Pipedrive's 100-person customer solutions org: 24/7 multilingual coverage, solutions engineers, transparent KPIs and AI done thoughtfully.

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with Mara Vicente, VP of Customer Support at Pipedrive

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49:41

Introduction

Pipedrive’s customer solutions organisation spans continents, languages and time zones — over a hundred people covering everything from frontline questions to deep technical escalations. Mara Vicente has led its transformation for six years.

She walks through the structure (tier one, support engineering, and a newer solutions-engineer role for complex enterprise cases), the KPI overhaul that pushed first response from twenty minutes to under one minute in a single week, and the cultural programs — like inviting executives to work a full day in support — that keep the function central to the company.

What you will learn in this episode

  • How Pipedrive structures tiers, support engineering and solutions engineers

  • Building 24/7 multilingual coverage across distributed hubs

  • Why fully transparent, individual-level KPIs strengthened the team instead of dividing it

  • Balancing AI-driven scale with a human touch customers still feel

  • Career paths that make support the entry point to the whole company

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